Karen Spencer, president and creative director of Karen Spencer Design, New York, is an expert in business marketing and an award-winning graphic designer. Following are two business marketing articles by Karen that were published in the Westchester County Business Journal:

Marketing your Business in an Economic Downturn
All the economic signs point to a recession. My business has lived through a few of these cycles and I have come to see them as opportunities. There are ways to grow your business during a recession and come out stronger on the other side. Strategies include redefining your marketing message, solidifying your corporate branding, participating in industry events and networking. Continued...

Creative Intelligence Increases Business through Visibility
Your Website represents your business 24/7 and it is often the first contact that a potential client has with your company. Like all of your company’s marketing materials, it should work hard to place your brand in a dominant position in the marketplace. In today’s environment of information overload, it is more difficult than ever to capture the attention of your target audience. By using creative intelligence, a strategic understanding of the marketplace and the target audience, creative service professionals can help to make this happen by manipulating the way information is perceived and retained. Continued...

Karen Spencer Design Inc. of Armonk, New York (Westchester County) is an award-winning American advertising agency. Services include: custom publishing,graphic design, multimedia design, website design and business logo development Visit KarenSpencerDesign.com to learn more about this award-winning American advertising agency.